A Beginner's Guide to Running Effective Instagram Ads

📸 Instagram has transformed from a photo platform to a video platform.

💰 The iOS 14 update poses a challenge for online marketing due to user tracking limitations, but Instagram Reels can generate good results with low cost.

🎯 A strategy using Instagram Reels and ad sequences to find potential customers, warm them up, and convert them is outlined.

📊 Understanding the settings of the Facebook Business Manager and creating a new ad account for a different project or company.

🔧 Installing the Facebook pixel, which tracks website activities and allows for better campaign analysis and performance evaluation.

💻 Configuring the Facebook pixel installation using the WordPress plugin 'Wheel Cookie Banner', which ensures GDPR compliance and also supports other tracking codes like Google Analytics.

🔑 Setting up the Facebook pixel and verifying its activation on the website.

⚙️ Creating events with the Facebook pixel to track specific actions on the website.

💡 Creating an Instagram ads campaign and choosing video views as the campaign objective.

💡 In order to maximize reach, it is recommended to create two campaigns: one to reach a wide audience and another to retarget users who have engaged with the initial video.

📊 Building a sequence of ads to warm up users and establish trust increases the likelihood of conversion.

🎯 On the campaign level, the budget optimization can be set to allocate the budget to the best-performing ad groups, but it can also be set on the ad group level for better testing of performance.

📽️ Choose the language of your video to target the right audience.

🌍 Select manual placement for your ads, excluding Facebook, Audience Network, and Messenger.

🎯 Optimize your ad for play video views and set a cost goal per result.

The tutorial provides instructions on setting up Instagram ads and pixel tracking.

The use of UTM parameters and Google Analytics to improve Instagram traffic targeting is also discussed.

The importance of creating multiple ad variations and targeting larger audiences for better campaign performance is highlighted.

🎯 You can create target audiences based on video views and interactions with your Instagram account.

💡 It is recommended to create at least one target audience with all users who have interacted with your Instagram account.

💼 You can test different ad formats and offers, such as free consultations or discounts, to engage potential customers.