Discover the Best SEO Tactics Without Sponsorships or Brand Names

👉 Kyle Roof is an expert in SEO and the founder of High Voltage SEO, Page Optimizer Pro, and Internet Marketing Gold.

💼 He shares his origin story and how he became successful in the field of SEO.

🌍 Kyle's passion for travel and international experiences led him to leave his career as a trial attorney and pursue teaching English in South Korea.

🔑 The speaker faced financial challenges and had to learn SEO to keep his clients and pay his own rent.

🚀 The breakthrough moment for the speaker was when he realized the importance of SEO testing and how it sets him apart from other SEO professionals.

💼 The speaker's SEO agency and Page Optimizer Pro contribute significantly to his earnings.

The key to ranking high on Google is to start with low competition keywords and gradually work your way up.

A framework for determining your SEO tier and choosing keywords is available in an article by Chris Carter.

Using accurate search volume data from tools like Search Console is important for keyword selection.

It is beneficial to target both easy and difficult keywords to have comprehensive topical coverage.

Siloing involves building supporting pages that link to a target page, amplifying the site's authority and relevance.

Interlinking within silos and from the target page completes the circuit and enhances SEO efforts.

There is no such thing as too many internal links, as long as they are done correctly and not for mass page building.

Descriptive anchor text containing keywords and contextual terms is recommended for internal linking.

The combination of siloing technique and compound SEO has produced excellent results.

🔍 Effective SEO strategy for competing against big companies with low search volume.

💡 Importance of compound SEO and topical coverage in ranking on Google.

🔑 Key places for on-site optimization: title tag, H1, paragraph tags, and URL.

📈 Expected success rate of 80% for supporting pages and 3-5% for on-page optimization.

🖊️ Team structure for writing and optimizing content with content editor and SEO team.

🔒 Use of standard operating process and making predictions for better results.

💭 Proper understanding of keyword density and term frequency in signal areas.

🖋️ Sources for writers include Cult of Copy, Onlinejobs.ph, and Facebook groups.

📝 Building a strong team is important for sourcing good writers.

⚙️ Over-optimization and obsession with certain SEO elements can be counterproductive.

🔍 Google crawling your site is crucial for ranking, and issues with crawl depth and redirects can hinder it.

🔀 Duplicate content is not as big of an issue as perceived, and keyword cannibalization is also not a major concern.

🎵 The most embarrassing concert experience was attending a Michael W. Smith show with an unenthusiastic audience.

🌐 Using exact match domains (EMDs) can be beneficial for SEO, and link building through outreach and link magnets can boost rankings.

❌ Ranking without backlinks is possible, but it may take more time and effort.

💸 There was no mention of buying links.

🔗 You can purchase informative links, such as citations and business directories, that help Google understand your organization.

💼 Advertising, including native advertising, is permitted as long as it is identified as an ad and complies with Google's guidelines.

🔍 Single variable SEO testing is important in order to determine if a specific factor affects rankings and to build a solid SEO foundation.

⏱️ SEO testing is time-consuming and difficult, with a low success rate, but it is crucial for effective SEO strategies.

🧐 Google is facing indexing issues, especially after switching to mobile-first indexing, impacting new content and complex rendering.

🤝 Networking in the SEO community is beneficial for building relationships, opportunities, and staying top-of-mind for potential clients and partnerships.

😊 Chiang Mai is a hotspot for digital marketing and offers a strong community and resources for entrepreneurs.

🌟 Living in Chiang Mai provides opportunities to connect with successful people, gain inspiration, and enhance creativity.

🔍 New SEOs should focus on practical experience and experimentation to learn and improve their skills.