The Impact of Marketing Environment on Business Decisions

🌍 Analyzing the marketing environment is crucial for a company's success.

💼 The micro environment includes company suppliers, marketing intermediaries, customer markets, competitors, and the public.

🔍 The macro environment consists of the larger environmental forces that affect marketing decisions.

🌍 The microenvironment in marketing is influenced by societal forces such as demographic, economic, natural, technological, political, and cultural factors.

🤝 The actors within the microenvironment include customers, suppliers, marketing intermediaries, competitors, and the public, all of whom have an impact on the marketing strategy and success of a company.

💼 Marketing management needs to consider various company groups, such as top management, finance, R&D, purchasing, operations, and accounting, when designing marketing plans.

🔑 The marketing environment consists of various factors that influence a company's ability to serve its customers.

📈 Changes in the demographic and economic environments have a significant impact on marketing decisions.

🌍 The macro environment includes the demographic, economic, natural, technological, political, and cultural environments.

⭐ The demographic macro environment is becoming more diverse, including changes in ethnicity, gay and lesbian societal changes, and embracing the disabled.

🌍 The economic macro environment consists of factors that affect consumer purchasing power, including different types of economies and income distribution.

💰 Value marketing is about offering financially cautious buyers the right combination of quality and service at a fair price.

📚 Changes in the demographic and economic environments greatly impact marketing decisions.

🌍 Environmental sustainability involves developing strategies that support a world economy that the planet can support indefinitely.

💡 The technological environment is a major force in changing the marketplace, offering new products and opportunities.

🌍 The marketing environment consists of the social, cultural, and political factors.

🏛️ The cultural macro environment is influenced by institutions and includes both persistent and secondary beliefs and values.

🚀 Companies can react to the marketing environment in three ways: uncontrollable, proactive, and reactive.

🌍 The video discusses the marketing environment and how companies can react to it.

💼 There are three views that companies can take in response to the marketing environment: uncontrollable, proactive, and reactive.

📚 This video is part of a marketing series with other chapters available for viewing.