👩⚕️ Building a strong medical brand increases patient referrals and bookings.
📣 To reach new patients, doctors should create content, use paid advertising, and be present on various platforms.
🔄 Repeating the doctor's message and clarifying services increases patient trust and appointments.
💡 Building a strong brand presence is important for medical professionals to be remembered by patients.
💭 Patients are more likely to engage with and trust a doctor if they consume their content over a long period of time.
🎨 Using a defined color palette in your communication helps in creating brand recognition and repetition.
🎨 Defining a primary color for your medical brand in titles and posts to create a memorable brand.
🌈 Choosing up to three secondary colors to complement the primary color and create a consistent brand image.
🖋️ Selecting a consistent font style for all your medical brand's publications.
🔑 Choose a primary font for your brand's titles and headings to create consistency and brand recognition.
🌟 Define up to two secondary fonts for the body of your content to maintain a cohesive brand image.
📸 Create a consistent filter for your social media posts, especially lifestyle photos, to enhance brand aesthetics.
📸 Working on the saturation, contrast, and brightness of your photos can create a unique and visually appealing brand identity.
🔄 Consistency in the use of filters or specific photo settings helps create a sense of unity in your brand.
💭 Creating a personal catchphrase or slogan can help you be memorable and strengthen your brand.
Creating a memorable brand for a medical practice.
Using a personalized catchphrase to be remembered by patients.
Repeating a daily ritual to help patients remember the doctor.
📺 Creating videos explaining the benefits of certain practices can help establish a memorable medical brand.
🤔 Generating new habits that improve patients' quality of life can make them remember and trust the doctor.
🔑 Following specific strategies can lead to a more consolidated and recognizable medical brand.
TPACK: Technological Pedagogical Content Knowledge Framework.
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