Streamline Course Progress Tracking and Improve User Experience with Genesis Automations
Learn how to set up automations for tracking course progress, reduce friction in marketing funnels, and improve user experience with Genesis Automations.
00:00:00 The video discusses using different software integrations to create workflows and pipelines for lead management. It also mentions a new feature for video pop-ups to generate leads. The viewer also asks about creating separate pipelines in Genesis Automations.
Genesis Automations is a software that connects high-level platforms like Eventbrite or Zapier for integration.
The software can create a workflow using different platforms and automations to handle events and contacts.
You can create separate pipelines in Genesis Automations to manage different processes without affecting each other.
00:07:50 Learn how to set up automations for tracking course progress, including abandoned carts, purchases, refunds, and long-term nurturing, using Genesis Automations. Reduce friction in marketing funnels and improve user experience.
💡 Genesis Automations allows users to create multiple pipelines and track different automations for courses and products.
🤔 The abandoned cart automation in Genesis Automations includes an opt-in submission type and a tag for tracking abandoned carts.
🔀 Users can manually add individuals to workflows or automate the process based on specific actions in the pipeline.
00:15:39 A new feature called Genesis Automations allows for lead generation from videos. Viewers can watch a video and then a form will pop up where they can provide their information in exchange for additional resources.
📽️ A new feature in Genesis Automations allows users to generate leads from videos hosted on the platform, enhancing lead qualification and engagement.
💡 By strategically placing an order form pop-up during the video, users can provide value and entice viewers to provide their information for further engagement.
🚀 This feature eliminates the need for registration forms and allows marketers to provide immediate value and establish credibility to increase conversions.
00:23:36 The video discusses the importance of engaging viewers in videos by using highlights, bold colors, and border designs. It also suggests using preview videos for courses and value stacking in sales offers.
📌 Using visual cues and engaging elements in videos can enhance the viewer's experience.
💡 Including a video preview of a course or product can increase sales and engagement.
🚀 Creating a value stack and clearly monetizing the offer can improve the effectiveness of a sales funnel.
00:31:27 Creating perceived value is crucial in selling any product or service. By offering bonuses and highlighting exclusive features, the perceived value increases, influencing buyers' decisions. Status and value are closely linked, and people are more likely to buy based on status. Effective value stacking can lead to higher sales and customer engagement.
📑 The concept of value stacking is key in influencing customer perspective and increasing perceived value.
💰 Adding bonuses and features to a product or service can enhance its perceived value and justify a higher price.
💼 Perceived value plays a significant role in buyer decision-making, especially when it comes to status and reputation.
00:39:18 Sep 22, 2023 - Genesis Automations. A discussion on the importance of creating an irresistible offer by adding perceived value and a value stack to push customers to make a purchase.
🔑 Creating an offer stack with perceived value can make your product more enticing and lead to more sales.
💰 The more perceived value your product has, the more likely customers are to buy and feel like they're getting a deal.
📘 Books like 'Funnel Secrets' provide helpful tips on how to create an offer stack and increase the perceived value of your product.
00:47:08 A video discussing various books and tools related to marketing and productivity, including Google Workspace and a tool called Bard. The speaker emphasizes the importance of building a solid offer stack and using mock-up images. They also encourage viewers to use Google Workspace for its features and affordability.
📚 The speaker recommends books like 'Dot Com Secrets', 'Expert Secrets', and 'Traffic Secrets' for valuable information on the subject.
💻 The speaker highlights the importance of using a tool like GHL or ClickFunnels to make the process of building a solid offer and stack easier.
💌 The speaker advises exploring Google Workspace for better email management and access to Google Meet, Google Drive, and Google Bard.
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