🐻 The video showcases the mascots called yurukyara in central Japan that represent the country's 47 prefectures, with Kumamon, a bear from Kumamoto, being a popular star.
💰 The licensed character industry, which includes copyrights and merchandising, is a lucrative market, with an annual worth of 30 billion dollars, surpassing the Japanese spending on books.
📸 The mascots provide entertainment to visitors and offer photo opportunities, attracting both children and adults alike.
😄 Mascots are not just for children, adults and elderly people also enjoy them.
👥 Mascots have various roles such as in the police force, shops, and PR campaigns.
🎯 Cartoon characters and manga have a significant impact on people and are effective marketing tools.
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