The Joy and Diversity of Japanese Mascots

Oversized cartoon animal mascots from Japan's 47 prefectures entertain and create photo opportunities, showcasing the enjoyment of mascots by people of all ages.

00:00:00 Oversized cartoon animal mascots from Japan's 47 prefectures gather for a grand assembly, entertaining visitors and creating photo opportunities. The licensed character industry is worth $30 billion annually, surpassing Japan's spending on books.

🐻 The video showcases the mascots called yurukyara in central Japan that represent the country's 47 prefectures, with Kumamon, a bear from Kumamoto, being a popular star.

💰 The licensed character industry, which includes copyrights and merchandising, is a lucrative market, with an annual worth of 30 billion dollars, surpassing the Japanese spending on books.

📸 The mascots provide entertainment to visitors and offer photo opportunities, attracting both children and adults alike.