🔑 Marketing listings is important to generate business opportunities and maximize assets.
💡 Buyers are a source of income, while listings are valuable assets.
📈 Taking advantage of marketing strategies can turn one listing into multiple opportunities.
Selling the idea of a listing rather than promoting a listing itself can generate more interest and appointments in a low inventory market.
Using a coming soon campaign with an exclusivity ends hook can create a sense of urgency and generate more conversations and appointments.
Finding inspiration outside of the real estate industry, such as streaming services, can provide unique marketing ideas.
📈 Using unique marketing strategies can turn a simple listing into a successful opportunity with potential buyers.
💰 Promoting listings on Facebook without revealing the price or location can generate significant sales and engagement.
💼 Spending more on advertising campaigns for listings can help to grow a real estate team and drive more conversations.
👥 Facebook is still a powerful platform to reach a wide audience, with 40% of internet users logging in daily.
⏰ Spreading out the promotion of a listing over seven days can create more excitement and generate more offers for sellers.
🏡 Preparing sellers for the fast-paced real estate market and helping them make quick decisions is crucial.
📌 Extending the runway and giving time to breathe benefits all parties involved.
🎥 Showing rather than just telling when marketing listings.
🏢 Market current listings to get more future listings.
📝 Instead of simply showcasing a sold property, it is more effective to tell the behind-the-scenes story and highlight the value of a professional realtor.
🎥 Create a story artifact on your website that can be used as a script for videos on social media platforms like Instagram, TikTok, and YouTube shorts.
📧 Utilize email marketing to distribute the content to your database and generate more listings.
📬💌 Using out-of-the-box ideas and strategies like yellow letters in direct mail campaigns can generate significant success in real estate listings.
💼💡 Reinvesting commission from sales into promoting the story of the listing through social media, email, and website can amplify results.
📞📝 Combining a direct mail campaign with a circle prospecting strategy, using a soft question approach, can lead to better conversations and potential leads.
📩🔥 Utilizing a professional Inside Sales Agent (ISA) team to handle phone calls and scale the business can be an effective option.
🏠 Using the rent versus sell analysis as a call to action can engage sellers in a relevant conversation about their current situation.
🔑 Being a landlord comes with challenges such as property maintenance and vacancy issues, which may ultimately lead sellers to choose to sell their property.
💼 By making small changes and implementing a smart strategy, agents can thrive in the real estate market.
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