The Impact of Marketing Environment on Business Decisions
Analyzing the marketing environment and reacting to changes in demographics, economics, technology, politics, and culture.
00:00:00 This video discusses analyzing the marketing environment, including the environmental forces, demographic and economic changes, natural and technological trends, and political and cultural changes. It also covers how companies can react to the marketing environment.
🌍 Analyzing the marketing environment is crucial for a company's success.
💼 The micro environment includes company suppliers, marketing intermediaries, customer markets, competitors, and the public.
🔍 The macro environment consists of the larger environmental forces that affect marketing decisions.
00:01:55 This video discusses the various societal forces that affect the microenvironment of marketing, including demographics, economics, technology, politics, and culture.
🌍 The microenvironment in marketing is influenced by societal forces such as demographic, economic, natural, technological, political, and cultural factors.
🤝 The actors within the microenvironment include customers, suppliers, marketing intermediaries, competitors, and the public, all of whom have an impact on the marketing strategy and success of a company.
💼 Marketing management needs to consider various company groups, such as top management, finance, R&D, purchasing, operations, and accounting, when designing marketing plans.
00:03:45 This video discusses the marketing environment and how changes in demographics and economics affect marketing decisions.
🔑 The marketing environment consists of various factors that influence a company's ability to serve its customers.
📈 Changes in the demographic and economic environments have a significant impact on marketing decisions.
🌍 The macro environment includes the demographic, economic, natural, technological, political, and cultural environments.
00:05:36 The demographic macro environment is becoming more diverse, with changes in workforce and societal attitudes. The economic macro environment includes factors like consumer purchasing power and income distribution. JetBlue's founder tapped into Brazil's middle class with Azul Brazilian Airlines.
⭐ The demographic macro environment is becoming more diverse, including changes in ethnicity, gay and lesbian societal changes, and embracing the disabled.
🌍 The economic macro environment consists of factors that affect consumer purchasing power, including different types of economies and income distribution.
💰 Value marketing is about offering financially cautious buyers the right combination of quality and service at a fair price.
00:07:30 This video discusses how changes in the demographic and economic environments affect marketing decisions, and the impacts of the natural and technological environments. It also covers the key changes in the political, social, and cultural environments.
📚 Changes in the demographic and economic environments greatly impact marketing decisions.
🌍 Environmental sustainability involves developing strategies that support a world economy that the planet can support indefinitely.
💡 The technological environment is a major force in changing the marketplace, offering new products and opportunities.
00:09:22 This video discusses the social and cultural environments in marketing, including ethics, values, and behaviors. It also explains how companies can react to the marketing environment.
🌍 The marketing environment consists of the social, cultural, and political factors.
🏛️ The cultural macro environment is influenced by institutions and includes both persistent and secondary beliefs and values.
🚀 Companies can react to the marketing environment in three ways: uncontrollable, proactive, and reactive.
00:11:15 This video discusses how companies can react to the marketing environment, with three views: uncontrollable, proactive, and reactive.
🌍 The video discusses the marketing environment and how companies can react to it.
💼 There are three views that companies can take in response to the marketing environment: uncontrollable, proactive, and reactive.
📚 This video is part of a marketing series with other chapters available for viewing.
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