π LinkedIn made a major algorithm change that affects content visibility and lead generation.
π‘ The video explains the effective format for packaging and sharing knowledge and advice on LinkedIn.
π The importance of storytelling and creating a connection with the audience on LinkedIn.
π Understanding the importance of studying competitors in your niche.
π‘ Realizing that people don't want basic advice, but rather unique and valuable insights.
π₯ Using YouTube as a litmus test to determine the effectiveness of content for LinkedIn.
π The video discusses two ways to explain gravity: the scientific explanation involving the law of universal gravitation and Newton's gravitational concept.
π The second approach involves the story of Newton and how he discovered gravity by observing an apple falling from a tree.
π The story of Newton and the apple teaches the importance of delivering concepts in a simple and memorable way.
π§ The concept of simplicity applies to creating content on LinkedIn.
π‘ The video discusses the importance of understanding and working on our mindset to achieve better results in content creation.
π‘οΈ Our mindset is compared to a thermostat, where it is set at a certain level and limits our performance unless we delve into the internal workings and unravel our habits and thoughts.
π To reach higher levels of success, we need to go beyond our current mindset and make an effort to understand and transform our internal processes.
π Documenting your everyday life can provide an abundance of stories to share and valuable lessons to deliver on LinkedIn.
π₯ Video formats are the most effective way to deliver personal stories and experiences on LinkedIn.
π· Carousel posts perform better than written posts on LinkedIn.
π Carousels are currently the most effective format for posting on LinkedIn.
π₯ Utilizing videos in your LinkedIn posts can boost engagement and reach.
π‘ Posting in short form can also be an effective growth hack on LinkedIn.
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